Question

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as Multiple Choice a corporate vertical marketing system. an integrated vertical marketing system. a contractual vertical marketing system. an administered vertical marketing system. an interactive vertical marketing system.

Answer 1

Answer:

The correct options are the third and the last:

Option # 3. In a contractual vertical marketing system the firms at different levels of production and distribution work together to achieve greater economies or sales than they would on their own.

Option #5: In an interactive vertical marketing system (VMS) the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs.

Explanation:

Option # 1: In a corporate vertical marketing system or VMS, one member of the distribution channel be it a producer, a wholesaler or a retailer owns all the other members of the channel, thereby having all the elements of production and distribution channel under a single ownership so this is not the correct option.

Option # 2: In an integrated vertical marketing system or fully integrated vertical marketing system only one player manages all the activities (production and distribution), without any assistance from other channel members. So this is not the correct option.

Option # 4: In an administered vertical marketing system or co-ordinated system of distribution channel organization, the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. So this is not the correct option.