Question

The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. The student body president is the ________ in the buying center.

Answer 1

Answer:

A.) initiator

Explanation:

The initiator is the person that identifies an organizational problem and requests the purchase of a product or service that will solve it. In other words, the initiator identifies the unsatisfied need and starts the buying process.

The initiator doesn't have to be the user of the product or service that is being requested. E.g. in this case, the president of the student body may or may not use the computers in the main computer lab.