Marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision. The results of this analysis are then communicated to management.
<h3>What is m
arketing research?</h3>
Market research, also known as "marketing research" is the process of determining the viability of a new service or product through research conducted directly with potential customers.
Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
This type of research can be conducted in-house, by the company itself, or by a third-party company that specializes in market research. It can be done through surveys, product testing, and focus groups.
Test subjects are usually compensated with product samples or paid a small stipend for their time. Market research is a critical component in the research and development (R&D) of a new product or service.
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Answer:
An automatic identification system (AIS) is an automated tracking device fitted to a vehicle or vessel to display objects around the vicinity of the vessel on a screen. This helps the driver of a vehicle, for instance, to identify such objects and know how to afford head-on collisions. For a ship, the signal sent to the VT station helps in monitoring movements around the ship.
Explanation:
Most ships are fitted with AIS to enable Vessel Tracking services. The AIS also shows the other ships that are around and transmits the information to the Vessel Tracking Station (VTS). Some modern cars are fitted with AIS to help the driver to identify obstructive objects. The identified signal is displayed on the dashboard of the car just as the maritime AIS displays on the ship's dashboard as it also transmits to the VTS.
Answer:
Total amount reported for intangible assets: $90,400
Explanation:
An intangible asset is an asset that is not physical in nature. Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets. Intangible assets exist in opposition to tangible assets, which include land, vehicles, equipment, and inventory
Among the listed items, tangible assets in Joni Kingbird Inc. include Trademarks of 14,300 and Excess of cost over fair value of net identifiable assets of acquired subsidiary 76,100. The total intangible asset is $90,400
.
Deposits with advertising agency for ads to promote goodwill of company 11,100, will not book in intangible asset as it’s just deposit now, the total cost after this work is completed will then book in intangible asset.
Answer:
Inventory= $238,000
Explanation:
Giving the following information:
Direct materials, $7 per unit
Direct labor, $5 per unit
Variable overhead, $6 per unit
Fixed overhead, $270,000.
The company produced 27,000 units, and sold 18,500 units, leaving 8,500 units in inventory at year-end.
Unitary fixed overhead= 270,000/27,000= $10 per unit
Total unitary cost= 7+5+6+10= $28
Inventory= 28*8500= $238,000
Answer: See explanation
Explanation:
1. Calculate the first year's net earnings under the cash basis of accounting, and the first year's net earnings under the accrual basis of accounting.
The first year's net earnings under the cash basis of accounting will be:
Service revenue = $23400
Less: Expenses = $14310
Net income = $9090
The first year's net earnings under the accrual basis of accounting will be:
Service revenue = $29500
Less: Expenses = $15500
Net income = $14000
2. Which basis of accounting (cash or accrual) provides more useful information for decision-makers?
It should be noted that the accrual basis of accounting gives decision makers more useful information. This is due to the fact that the decision makers will probably want to know the revenue and the expenses that were incurred for a particular period and every other necessary details.
