Question

To help understand why attendance at the team's games was so poor, the Atlanta Falcons used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in its _____ role.
a) historical
b) normative
c) descriptive
d) predictive
e) objective

Answer 1

Answer: (D) Descriptive role

Explanation:

The descriptive is one of the role of the marketing research and its main function is that it helps in gathering all the facts or factual statement for explaining the current situation of the marketing program.

The descriptive marketing research is one of the method that basically describe various types of characteristics of the group such as education, income and the age of the members of group in an organization.

Therefore, Option (D) is correct.