Question

Shawn tries to obtain information that might assist his company whenever he talks with sales representatives, attends trade shows, or when he reads the journals related to his industry. Shawn is conducting a(n) _____.

Answer 1

Answer:

The correct answer is B. informal information search.

Explanation:

An informal source of information is basically that which comes from experiences and not in-depth studies on the economic sector. In this case, Shawn tries to get to know all the process, starting with the sales representatives who are the people who day by day carry out the most important work of the organization and know the market and its main challenges. Fairs and newspapers are informal media that rarely have verified information or information from structured studies.