Answer:
he wanted to do *evil scientist laugh*
Explanation:
This is present. Participles have -ing on them.
Answer:
It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.
