The internet allows users to share opinions and recommendations in the type of forum is "Consumption Communities."
<h3>What is Consumption Communities?</h3>
A consumption community is a group of consumers who are interested in the same consumption activity and/or ideology.
The community can be organized by the consumers themself, by a company or a brand, or by a third party with an interest.
Some key features regarding the Consumption Communities are-
- Previous research on consumption communities, on the other hand, suggests that managing those is difficult, if not inconceivable, because societies are self-directed and comprise equal, autonomous actors.
- The idea of consumption community, initially proposed by historian Daniel Boorstin, asserts that in today's high-mobility society, people look not only to their neighborhood for feelings of community, but also to the communality of their consumption behavior (like; drinking same brand of beer).
- The concept was tested across borders by administering a newly developed psychological sense of community (PSC) scale to adults in Belgium and the United States. The findings back up the Boorstin hypothesis.
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There were several disadvantages of early forms of money like the limestone, cattle and shells. Firstly they were really tough to transport from one place to another because of the huge size. Secondly these kind of money were very rare and so it was highly difficult to find them.
B. Appeal to as many voters as possible
A general election is the main election in which the officials are chosen by vote (popular or electoral) for office. This is different from the primary election which decides the candidates who will represent each political party in an election.
