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d1i1m1o1n [39]
4 years ago
7

One of the major tools of direct marketing is ______ advertising, where a product is promoted through an ad that encourages the

consumer to purchase directly from the manufacturer.
A. direct-response
B. primary-demand
C. business-to-business
D. trade
E. selective-demand
Business
1 answer:
kompoz [17]4 years ago
3 0

Answer:

C- Business-to-business

Explanation:

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When politicians commit to making a large future expenditure without simultaneously committing to collect enough taxes to pay for it, this is an example of an <u>"unfunded liability".</u>


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3 years ago
Sheryl Crow Equipment Company sold 500 Rollomatics during 2014 at $6,000 each. During 2014, Crow spent $20,000 servicing the 2-y
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Answer:

(a) Prepare 2014 entries for Crow using the expense warranty approach. Assume that Crow estimates the total cost of servicing the warranties will be $120,000 for 2 years.

To record the 2014 sales:

Dr Cash 3,000,000

    Cr Sales revenue 3,000,000

Dr Warranty expense 120,000

    Cr Warranty liability 120,000

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Dr Warranty liability 20,000

    Cr Cash 20,000

(b) Prepare 2014 entries for Crow assuming that the warranties are not an integral part of the sale. Assume that of the sales total, $150,000 relates to sales of warranty contracts. Crow estimates the total cost of servicing the warranties will be $120,000 for 2 years. Estimate revenues to be recognized on the basis of costs incurred and estimated costs.

To record the 2014 sales:

Dr Cash 2,850,000

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