Question

During the introduction stage of the product life cycle, 1. "me-too" products quickly take market share away from the innovator. 2. most products achieve intensive distribution. 3. industry profits are at their highest. 4. promotion is likely to be needed to build primary demand. 5. none of the above is true.

Answer 1

The correct answer is choice 4.

Because it is a new product and there is no demand for the product, marketing and branding are important to attract customers. The primary objective of the introduction stage is to launch the product and build product demand, requiring promotion.