When an individual weighs her options and makes a choice that maximizes her benefit at the minimum cost, economists refer to this as a process of... rational decision making. You just studied 8 terms!
In marketing, an example of a Sales promotion is a consumer context.
<h3>What is a
Sales promotion?</h3>
This refers to strategy employed by a firm who uses a campaign or offer to increase the consumer;s interest or demand in its product
Because the consumer context involves making relevant offers when the customer is poised to make a purchase, this is an example of Sales promotion.
Therefore, the Option A is correct.
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Answer:
a) functional planning
Explanation:
The functional planning is the planning that need to be done for each type of department so that the goals and the objectives of the company could be accomplish in a efficient and effective manner
Since in the question it is mentioned that the marketing manager have set a goal to rise the sales by 12% over the next three years so this represent that the manager is engaged in the functional planning
Answer: A. Use an irrational emotional tone.
D. Give a blow - by - blow chronology of details.
Explanation:
Persuasive claims or complaint messages are usually presented by customers when they encounter challenges like damaged goods, wrong deliveries or any other mistakes that could be a fault of the organization in question.
When such claims or complaints are presented, they are best started with a sincere praise of the organization, presented in a calm tone. This is followed by a logical explanation of the problem encountered and measures that were taken to address it.
It is then concluded with proposals of how the customer wants the issue to be resolved. It could be in the form of a refund or a fitting replacement for the damaged product.
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