Question

Bryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Mike's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Bryan is said to have a(n) ________ and Mike, a(n) ________.

Answer 1

Answer:

Internal locus of control (full control over outcome); external locus of control (no control over outcome)                                                                                                                      

Explanation:

There are mainly two different types of locus of control including internal and external locus of control.

Internal locus of control: It is defined as the propensity of an individual who thinks that his or her success is the result or consequence of one's work and believes to control events of life.

External locus of control: This is defined as the belief and thinking-pattern of an individual who thinks that his or her failure and success are a consequence of some external factors which is beyond his or her control, for example, fate, bias, unfair & prejudiced teachers, circumstances, etc.