The right answer for the question that is being asked and shown above is that: "• set marketing objectives." The first step in the process of creating a marketing plan is to <span>set marketing objectives. The group must know the goals and objectives why they are making a business or something.</span>
<h2>TJ Maxx wanted to minimize <u>brand cannibalization</u></h2>
Explanation:
A) microtargeting
: Micro targeting is basically a marketing strategy to identify the need of the people using "data-mining" technique. Normally used by politicians to get people interest during the time of election.
B) brand cannibalization
: It is the reduction of one product due to the release of another new product. TJ Maxx is interested more on people visiting more to shops than online.
C) retail mixing
: It constitutes of 6 “P's”. They are presentation, personnel, product, place, promotion, price.
D) retail channel omnification: Activities pertaining to the direct marketing are termed as retail channel omnification.
Answer:
Buying in bulk stops being a wise spending choice when the consumer buys more than is needed
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Business functions are the activities carried out by an enterprise, they can be divided into core functions and support functions.
Answer:
C. Trading Securities
Explanation:
Trading securities refer to those securities which are purchased not with the intention of holding them till maturity, but to realize the gains arising as a consequence of short term price movements.
Bonds refer to debt instruments issued by the borrower for raising long term finance whereby the borrower promised to pay fixed coupon rate of interest on timely basis and principal repayment upon redemption.
In the given case, bonds purchased with the intention of selling in the near future with an objective to benefit from short term price movements represent trading securities. The benefit would be in the form of short term capital appreciation.
