Question

Because the fruit bowls were new to the market, dole's initial advertising objectives focused on ______ its audience about the product.

Answer 1

Because the fruit bowls were new to the market, dole's initial advertising objectives focused on informing its audience about the product. When a new company or product launches, the goal is to get the consumer base aware that it exists. To bring awareness to the product, the advertising team has to inform the consumers what the product is and where they can find it.