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forsale [732]
3 years ago
5

Which of the following best explains market segmentation? Select one: a. differentiating an organization or its products relativ

e to the competition b. dividing a market into several smaller groups of buyers with similar characteristics c. selecting certain market segments for marketing emphasis d. attempting to reach most or nearly all consumers with the same marketing approach e. creating a marketing strategy with the same message to all segments
Business
1 answer:
NikAS [45]3 years ago
7 0

Answer:

b. dividing a market into several smaller groups of buyers with similar characteristics

Explanation:

The aim of market segmentation is to increase the revenue a seller earns.

For example, if a seller segments buyers based on their price elasticity, the seller can charge a higher price to the group with the less elastic demand and a lower price for those with a more elastic demand.

Also, if a seller segments buyers based on their willingness to pay, the seller can charge higher for the group with a higher willingness to pay and charge lower for the group with the lower willingness to pay. This is done with the aim of eliminating consumer surplus.

Segmentation is done to maximise profit of the seller.

Monopolies are usually able to practice segmentation more successfully.

I hope my answer helps you

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You are the manager at a large call center that markets insurance products. Part of your duties is handling internal complaints
svetoff [14.1K]

Answer and Explanation:

Being a manager managing internal and external problems, it will be part of my responsibility to faithfully handle of complaint that is in accordance with the policies and laws of the land of the company. The situations given would be dealt with as follows

(1) In the case of sexual discrimination cases, detailed responses must be obtained from all parties involved. A direct message that abuse at the workplace in the company will not be tolerated would be made to all workers, and directly to the harasser.In fact, management should be aware of the accident in order to take early preventive steps, so that the situation will not get worse.

(2) The condition that needs to be explained by the salesperson who sold the policy in the event of a customer problem. In case he is convicted he must be warned of potential incidents. In accordance with company policy, the buyer may have the option to continue with the policy, cancellation, rewards and other low-cost insurance options may be offered.

(3) In case of customer complaint about the sales person not being sufficiently knowledgeable or certified to sell the product, the customer must be assured that the company employs only authorized sales person. Nevertheless, as a result of the customers' bad experience, a senior sales staff or manager might be recommended to meet with the customer and handle his questions.Furthermore, the sales workers against whom a report has been made should be recommended to upgrade themselves with sufficient information and after discussion with their manager should be considered for retraining.

(4) The employee should be informed on complaint against not being promoted because of age that any discrimination against an individual is against the organisational policies. The complainant's points must be discussed with the manager concerned, and the complainant should be told of the manager's conclusion.

5 0
4 years ago
Failure to accrue interest expense results in A. an overstatement of net income and an understatement of liabilities. B. an unde
Simora [160]

Answer:

A. an overstatement of net income and an understatement of liabilities.

Explanation:

5 0
3 years ago
Behavioral segmentation addresses the knowledge of, use of, response to, and attitude toward a product. Which of these is an exa
-Dominant- [34]

Answer:

  • <u>an airline targeting customers with over 500k miles of travel on its airline</u>

Explanation:

Note, the focus of behavioral segmentation is to identify and separate the marketing strategy used on clients/customers based on mainly their behavior, and not on demography (age, gender, etc) or geography.

Hence, the best scenario from the above options is that of an airline that targets customers with over 500k miles of travel on its airline. In other words, their traveling behavior (distances covered) is the basis why they are targeted, without consideration of demography or their geography.

3 0
3 years ago
Sandhill Company deducts insurance expense of $234000 for tax purposes in 2021, but the expense is not yet recognized for accoun
LenaWriter [7]

Answer:

$242,800

Explanation:

                                        Tax Base      Accounting Base   Temporary Difference

2021 Insurance Expense $234,000          0                       $234,000

This insurance expense will result in taxable temporary difference=$234,000*20%=$46,800

The journal entry will be;

Income Tax Expense        Dr.$46,800

Deferred Tax liability        Cr.$46,800

Therefore Income tax expense will be=$196,000+$46,800=$242,800

8 0
4 years ago
A monopolistically competitive market could be considered inefficient because
swat32
<span>A monopolistically competitive market could be considered inefficient because price exceeds marginal cost. A monopolistic competitive market is defined as imperfect </span>competition because there are many producers that sell products that differentiate from each other. Because these products differentiate between how they branded and their quality they are not able to be perfect substitutes for one another. 
6 0
3 years ago
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