Question

Along with four other owners of small retail stores, Scott was invited to participate in a(n) ______________ where the researcher asked the group general questions about how they felt about a new point-of-sale system for completing and tracking sales. The interview revealed that would be willing to try the system if its price was reasonable.

Answer 1

Answer: Focus group

Explanation: A focus group is a qualitative research technique used by companies for marketing purposes. They are usually employed in traditional market research to gather opinions, feedbacks from target markets/audience and attitudes about products, services or concepts before a decision is made to take the products, services concept into development. A focus group is small, usually about six to ten people, and often demographically diverse.