Answer:
Receiver’s preference and level of technical expertise
Explanation:
This is very important because any well prepared information presented using a communication channel that the target audience does not use or prefer is a wasted effort.
For example, a company that wants to target elderly people with its products, having been aware through a survey that they prefer television ads to online ads. Which means that because of their limited technical expertise, a tv ad is the best channel of communication.
The author's purpose can be discovered by:
- Details in the story
- Historical context
<h3>What is an author's purpose?</h3>
The author's purpose is the intention of the author behind his writings. It is the reason or the intent in writing. It may be to persuade, inspire, amuse, or inform the reader.
The author's purpose may be determined by the details presented in the story and the historical contexts of the story and the author.
Therefore the correct options are I and II.
Learn more about the author's purpose here:
brainly.com/question/4687474
