According to Porter, the three competitive positions that businesses pursue to gain and maintain a competitive advantage in product markets are: A. maintaining a secure position in a relatively stable product, offering a limited range of products, and protecting its domain by offering lower prices.
Competitive positioning makes you, your company, product or service stand out from your competitors. You need to identify what differentiates your business and how it adds value to your customers and clients. This information is used to develop marketing and branding plans.
The four main positions that brands typically occupy in the market are market leader, market challenger, market follower, and market niche. Depending on your broad brand position, your attacks on your competitors may differ.
competitors positioning relates to how strong a brand is in the customer's mind, what the company's message is, and how an organization sees itself in the market. Selling great products and services alone is not enough to guarantee business success.
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Answer:
Comparative Advertising.
Explanation:
The Tampa Bay Lightning will name the competitor's product, and then, will use measurable attributes to make seem inferior to its own product. This is an example of comparative advertising.
Another example would be if Coca Cola launched an add naming Pepsi explicitly, and declaring that Pepsi tastes worse, or makes people fatter, or both.
Comparative advertising must always clearly indentify the competitor's product, according to the Federal Trade Commission.
Answer:
False
Explanation:
The marginal cost curve intersects across total curve at the options level where average costs are zeo
Work
Answer:
$30,000
Explanation:
The computation of the royalty revenue reported is shown below:
= Patent-related sales for the year × given percentage
= $300,000 × 10%
= $30,000
The revenue is recognized when it is earned or realized so only $30,000 is to be reported as the royalty revenue
The remaining amount i.e $20,000 would be treated as an unearned royalty revenue
Answer:
Acme's current balance of accounts payable is $6000
Explanation:
The closing balance of accounts payable can be calculated using the opening balance and adjusting the changes during the period to the opening balance.
The closing balance can thus be calculated as:
Closing balance = Opening balance + Credit purchases - Payment to Accounts payable
Closing balance = 3000 + 4000 - 1000
Closing balance = $6000
