Ashley was nervous about making the media buy. she knew it was likely to be the largest expense in the advertising budget. When Ashley makes the media buy, she is purchasing the airtime or printed pages that will be used for advertising. These are expensive and consume a large amount of the advertising budget. Successful planning and time goes into making sure the money is spent in the most beneficial way.
Answer:
C. managing broker over Agent Smith
Explanation:
a managing broker is someone is held liable over the actions of another broker office or agency that act on the managing broker's behalf. Thse office or agnecy are allowed to act without direct order from the managing broker, but managing broker will be the one that receive all the consequences.
All the profit that is made by managed entity (in this context agent smith) will have to goes to managing broker first and the managing broker will share the profit on a private term with Agent Smith.
In return, the managing broker will have to ensure that all of the agents that he/she has under disposal have to follow the compliance rule that is made by the government. He will manage the licence and annual tests of the agents in order to ensure consumer safety.
Answer:
Third party beneficiary.
Explanation:
This is easily seen in contracts as it is said that a third party beneficiary is a person that benefits from an agreement between two persons or a contract between two persons. This is despite the fact that this said person has no effect or was not in any way a part of the said contract.
A third party beneficiary can be denied the rights to compensation of the contract, especially when contract is not fulfilled.
Rights which makes the third party beneficiary valid and concretely a part of the contact are been attached and solidified if the said contract comes through.
Answer: Nike
Explanation:
Brand Repositioning is a strategy adopted by brands to reach out to more customers by redefining what the company is about. This is geared at making the customers see how the products relate to them.
Nike is an example of a brand that has undergone repositioning due to insufficient sales and changing demographics.
During the last lap of the 1980's, the company had just suffered a major blow in their financial status which led to sales contraction and the laying off of many workers. This led to a series of discussions between heads of advertising and marketing on how to reposition the brand.
Finally, they tapped into the benefits of sports merged with the values and aim of the company of reaching out to everyone, to create the Just do it campaign which had a really positive impact on sales.
Answer:
Goodwill = 25,000
Explanation:
Goodwill is an intangible asset, is the differential reflected in a consolidated balance sheet immediately after the business combination between the purchase price of a company and the fair market value of identifiable assets and liabilities. Goodwill is recorded when the purchase price is higher than the sum of the fair value of all identifiable tangible and intangible assets purchased in the acquisition and the liabilities assumed in the process.
In this case:
Goodwill = Purchse Price - Net assets fair value
Goodwill = 340,000 - 315,000
Goodwill = 25,000
The difference between the book value and fair value of the acquired company are adjustments to the amount presented in the consolidated balance sheet.
