Answer: (C) Actions
Explanation:
The AIDA model is basically refers to the longest serving model that is basically used in the field of marketing. It basically used to describe the sequence of the events that basically occur when the customer are completely aware about the services and products.
AIDA model basically stands for the awareness, interest, desire and the action. So many consumers are aware about the product brands and near to their action stage in the AIDA model. It is also known as sales promotion techniques.
Regular usually uses local/ regional marketing. So specifically targeting a particular demographic. Global marketing will have to strategically include all demographics into its marketing plan.
Answer: a. Issuer
Explanation:
When bonds trade at a premium, it means that the yield has fallen below the coupon rate which means that interest rates have dropped. Companies can take advantage of this to reissue new bonds at the lower interest rate so that they can save on costs.
Bonds usually have a call provision which would enable the issuer to call the bond in and pay the holder at the par value plus interest repayments at the lower yield which they will do in this case. They will then reissue new bonds at a lower rate.
C) there are not enough resources to produce all of the good and services that everyone wants.
