Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
To know more about Market segmentation
brainly.com/question/27993208
#SPJ4
integrity, ability to analyze tax forms, and good math skills.
Answer: A. What is the retailer’s markup percentage on selling price?
Explanation:
I say false because you would need to know what they like or dislike
Answer:
Estimated manufacturing overhead rate= $10 per direct labor hour
Explanation:
Giving the following information:
estimated manufacturing overhead= $2,886,000
estimated direct labor dollars= 288,600
To calculate the estimated manufacturing overhead rate we need to use the following formula:
Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base
Estimated manufacturing overhead rate= 2,886,000/288,600= $10 per direct labor hour