Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
The correct answer is letter "A" and "D": Focusing on the concerns of the audience; Being purposeful.
Explanation:
While writing business reports, it is important to be concise and short. The message provided must go<em> straight to the purpose</em> of writing the report. Statistical data should be considered without making it the center of the report -unless necessary- because the objective is always capturing the <em>audience's attention</em> with simple but meaningful facts.
Answer:
the increase in the flow of goods, services, capital, people, and ideas across international boundaries.
Answer:
The answer is C.
Explanation:
Current ratio shows the liquidity of of a company. This ratio tells us how a company or business is able to meet its short obligation.
This ration is very important to lenders because they use it to know of you will be able to meet the interest payment and principal
The formula for current ratio is:
Current assets/current liabilities
Total current assets is $493,000, Total current liabilities is $357,000
= $493,000/$357,000
=1.38
