Question

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product is referred to as:___________
a) co-branding.
b) a subliminal tie-in.
c) product placement.
d) product parallelism.

Answer 1

Answer:

The answer is option (C) product placement.

Explanation:

Product placement is a strategic advertising technique in which companies, firms and businesses subtly promote their products or brands through a non-traditional advertising technique such as appearance of the product or brand in films, video games, movies, television show or a commercial for another product.

In other words, companies, firms and businesses are said to have carried out product placement when they pay for their products or brands to appear or to be featured in films, video games, movies, television show or on a commercial for another product.