Question

How will you measure the results of your launch: a) Executive Summary b)SWOT Analysis c) Product or Service Definition d) Competitor Research (Revise and update from Week 1 assignment) e) Positioning Statement for your Product or Service f) Marketing Segmentation Strategy g) Measurement and Analytics Plan?

Answer 1

Answer: g.Measurement and Analytics

Explanation:

Measure and Analytic plan

The results of the launch must be measured and analysed to determine whether a launch was a success or not. We measure and analyse results against predetermines objectives, outcomes of the launch. analysing results will show us if predetermined objectives or outcomes were met, which will be an indication that launch was a success. if objective or outcomes were not met then the launch was not a success we need to analyse result more to check where we went wrong and come up with new ideas