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natulia [17]
3 years ago
7

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. However, the company is also employi

ng a segmentation strategy to separate customers within that focus. The strategy offers items at an entry-level price point for customers who desire to be like celebrities such as Sarah Jessica Parker as well as couture items for those richest and celebrity customers. Which strategy is Burberry pursuing?
Business
1 answer:
ivanzaharov [21]3 years ago
6 0

Answer:

Burberry is pursuing an umbrella strategy

Explanation:

Companies can choose three different kinds of strategies based on their strategy to offer a standard or customized product to customers with different needs .

An umbrella branding strategy, is a marketing practice that involves many related products under a single brand name.

With the new items at an entry level, Burberry´s  pricing strategy is such that it does not compromise on the quality but it does offer products at different price levels to target a variety of customers.

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0.46 or 46% hope this helps
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Suppose a huge increase in credit card frauds leads to many businesses refusing to accept payments by credit cards. As a result,
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Suppose a huge increase in credit card frauds leads to many businesses refusing to accept payments by credit cards. As a result, people want to keep more cash on hand, increasing the demand for money. Assume the Fed does not change the money supply. According to the theory of liquidity preference, the interest rate will __increase__ , which causes aggregate demand to__decrease_

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4 years ago
If a firm sells a prestige product, what kind of relationship between price and quantity demanded should it expect?.
solmaris [256]

For a firm that sells a prestige product, the relationship between price and quantity demanded is a <u>positive direct relationship</u>.

<h3>Why is the relationship between demand and price of prestige products direct?</h3>

The relationship between the demand and price of prestige products is direct because prestige products tend to sell better at high prices than at low prices.

And when the quantity demanded increases, the price tends to increase.

An example of a prestige product is an old car.

Thus, for a firm that sells a prestige product, the relationship between price and quantity demanded is a <u>positive direct relationship</u>.

Learn more about the demand for prestige products at brainly.com/question/6374886

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2 years ago
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