A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
ROI = Net operating income x 100
Average operating assets
ROI = $1,924,320 x 100
$6,000,000
ROI = 32.1%
The correct answer is C
Explanation:
ROI is the ratio of net operating income to average operating assets multiplied by 100.
Suppose that you are available to go to work but have not looked for a job for at least the last four weeks because you believe that there aren't any jobs available. You would be counted as<u> </u> <u>discouraged worke</u>r
Explanation:
<u>Suppose that you are available to go to work but have not looked for a job for at least the last four weeks because you believe that there aren't any jobs available. You would be counted as</u>
A <u>discouraged worke</u>r is an individual who has given up looking for employment even though they are perfectly eligible to take up a job but to the repeated failure in finding a job they have then ceased their search for finding an employment.
Discouraged workers have stopped looking for employment opportunities because they feel that their is no job that suits their qualifications
Since they have stopped searching they are not included in the labor force hence when we see the statistics for unemployment these people are not included there also .So they are called <u>Discouraged Workers</u>
<u> The correct formula for calculating the unemployment rate</u>
<u>(</u>
<u> D) Neither formula is used to calculate the unemployment rate</u>
The formula for Unemployment rate is
==> U=Unemployed People/Labor force*100
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Answer:
Variable cost= $42
Explanation:
Giving the following information:
Each unit is sold for $50
Direct material worth $30
Direct labor worth $5.
Manufacturing overhead cost is $10 per unit of which 70% is variable.
The incremental cost is the variable cost (there is available capacity)
Variable cost= direct material + direct labor + variable manufacturing overhead = 30 + 5 + (10*0.7)= $42
