Answer:
Two out of the three uses of money are identifiable in this short story
1.Means of exchange.
2.Store of value
3. Unit of account
Explanation:
Means of Exchange and Store of value were the two uses of money that can be explained by this short story.
1. Means of exchange: When Matt decided to buy the new console, he used the money as a mean of exchange
2. Store of value: When LeRoy decided to save the money for one year and the money still have the same value of $300.
As for the third use of money Unit of account, It is not illustrated in the short story but an example of this use is the bookkeeping done in the accountant department of the store that sold the console.
Answer: You've seen a 7-percent increase in online sales.
Explanation:
A 7-percent increase in online sales will iindicate that the user-generated content is getting a better response.
Option A is Incorrect as 3,000 users posting photos or videos doesn't indicate that there social media strategy used is working for the company.
Option B and C isn't correct as well. Option D shows that the social media strategy is having a positive impact as there's an increase in sales.
Answer: Positioning strategy
Explanation:
A positioning strategy is one of the type of business marketing strategy in which the it helps the various types of company in the product positioning process in the market based on the customer needs or the requirements.
The main objective of the positioning strategy is that it helps the company for concentrating only on effective areas by considering all the weakness and as well as strength of an organization.
According to the given question, the given campaign is one of the part of the GEICO's positioning strategy in the marketplace. Therefore Positing strategy is the correct answer.