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zubka84 [21]
4 years ago
12

Todd haitz is the marketing manager for the national basketball association. todd analyzes and tracks his marketing campaigns to

determine the best success rate per project for increasing ticket sales. todd uses an internal kpi to track his marketing campaign success. which of the below would be an internal kpi todd would use to track his marketing campaigns?
a. marketing campaign advertiser revenue sales
b. marketing campaign market share
c. marketing campaign roi
d. marketing campaign percentage of fans purchasing sports illustrated magazine
Business
1 answer:
Firlakuza [10]4 years ago
6 0

Answer:

c. marketing campaign roi

Explanation:

KPI stands for Key Performance Indicator, which means the way you are going to measure success or failure of something. ROI means return on investment. Since Todd is measuring how much ticket sales increase <em>compared to</em> how much he spends on ads, the KPI for this campaign is the return on investment.

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Cr Cash $1,915

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Dr Purchases $6,300

Cr Accounts Payable - Terri Manufacturing $6,300

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Dr Accounts Receivable - Moloney Corp. $3,380

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Dr Purchases $2,480

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Explanation:

Preparation of the Journal Entries

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(To record the amount invested into the business along with supplies)

Jan. 2

Dr Purchases $11,850

Cr Cash $11,850

(To record the purchase of merchandise inventory by cash)

Jan. 3

Dr Accounts Receivable - Rivera Corporation, $ $1,010

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(To record the sale of merchandise on account)

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Cr Accounts Payable - Tsang Company $2,420

(To record the purchase of merchandise inventory on account)

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Dr Freight Expenses $220

Cr Cash $220

(To record the payment of freight charges)

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Jan. 13

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Cr Cash $2,420

(To record the payment made to credit purchases)

Jan. 15

Dr Cash $7,620

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Cr Sales Revenue $1,276

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Cr Cash $1,915

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Jan. 17

Dr Equipment $230

Cr Cash $230

(To record the payment of freight charges)

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Cr Accounts Payable - Terri Manufacturing $6,300

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Jan. 20

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Cr Sales Revenue $3,380

(To record the sales made on account)

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Dr Freight Expenses $150

Cr Accounts Payable - Johnson Company $2,630

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(To record the purchase of inventory on account)

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Cr Cash $6,300

(To record the payment made to credit purchases)

Jan. 29

Dr Cash $3,380

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(To record the amount received from credit sales)

Jan. 30

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Cr Cash $2,630

(To record the payment made to credit purchases)

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Dr Cash $8,225

Sales Revenue $8,225

(To record the cash sales)

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Dr Accounts Receivable $2,520

Cr Bank Charges ($2,520*3/100) $76

Cr Sales Revenue $2,444

($2,520-$76)

(To record the sales made on credit card)

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