Question

After General Mills conducted market research for Go-gurt, the company managers determined that the marketing strategy was missing key benefits of the product. Which step of the market research process best describes the managers' deduction

Answer 1

Answer: Prepare the research report..

Explanation:

The Market Research Process enables a company to check if their strategies are wiring in the business Environment. It checks by collecting, analysing and interpreting data to come up with meaningful conclusions that can be acted on to improve the company's standing.

When the Managers were able to determine during the Research into Go-gurt that their marketing strategy was missing the key benefits of the product, it had to be during the preparation of the research report. In this stage the analyzed data can then be made conclusions on and this was where the Managers were able to see that indeed the marketing strategy employed was missing the key benefits of the product.