Answer:
National law school of thought
Explanation:
The natural law school of thoughts refers to analyze the behavior of humans also it figured out the moral rule occurs from the behaviors.
It is inherent laws that are applied to all societies, communities, etc also it is common for all whether it is mentioned or officially announced
It should be rational and reasonable too
Therefore the given scenario represents the National law school of thought
Answer:
You agree that test marketing could be helpful, but you point out that it may also reveal your ideas to your competitors.
Explanation:
In the give scenario the existing famous cheesy butter biscuits sales are going down. In an effort to increase the revenue of the business the head of product development has a theory that people want lighter options today, and she has recommended test marketing a lower-fat version of the biscuits at select locations in eight major cities across the United States.
This is an innovative solution to the problem and the head of product development should be encouraged to drive the test marketing.
However marketing a lower-fat version of the biscuits at select locations in eight major cities will expose the strategy to competitors. It will be better to conduct the test in a more controlled environment away from competitors.
Answer:
A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's target market.
Explanation:
Marketing is a way in which the producer can provide information about it's goods and service to the customers. The marketing channels can either be direct or indirect depending on which strategy works best for the company. The major reason for marketing is to provide more information about the product and services to cover a larger audience. There is always potential in marketing to convert an audience to a loyal customers depending on the effectiveness of the marketing strategy. More customers usually translates to an increase in sales, and ultimately to an increase in profits. Increased profits is a reflection on business success since most companies get into competitive business to make profits. An example of marketing strategy that is often is used is target marketing.
Target marketing is a type of communication with your potential customers that involves providing more information to a select group of people in the market. This is done by tailoring the message in such a way to ensure that it is directed towards that particular group of people. In the question above, the commercial is made in a certain way to target mothers and possibly convert them to loyal customers.
Answer:
A. They avoided asking their customer service reps in call centres to follow a detailed script.
Explanation:
Formalisation refers to the manner in which the company follows extra depth of procedures and takes extra unnecessary care of the customers, or even in the internal procedures of organisation also.
For the customers perspective, we have:
As asking their customers for service reps again and again will make the entire process formalised, and leaving it on the discretion of customers that when they want to avail the service makes it less formal and comfortable for customers.
Thus, avoiding the detailed script with some unnecessary details every time and following up again and again the function becomes less formal and comfortable.
Final Answer:
Option A
Answer:
The parties should use the one-year exchange rate to disclosure the contract in their books.
Explanation:
The spot rate is used when the exchange of pounds for dollars occurs immediately. For the current scenario, this rate is not appropriate.
The parties should use the one-year exchange rate to disclosure the contract in their books.
At the time of payment, they will use the spot rate of that date and made the adjustment needed.
The British firm should purchase 1 million forward to seal the exchange rate, and not incur currency risk.
