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kozerog [31]
3 years ago
6

Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides

whether or not to try the product.
Business
1 answer:
Step2247 [10]3 years ago
8 0

During the <u>Decision to adopt stage</u>  the customer decides whether or not to try the product.

Explanation:

  • Diffusion of Innovation (DOI) Theory,was framed by E.M Roger in the year 1962.

  • Diffusion of Innovation (DOI) Theory,is one of the most oldest theories of social science.

  • <u>This theory explains that how a new idea,product or behavior is first introduced and then how it diffuses ,and becomes a part of the social system as a whole</u>

<u />

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