Question

Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides whether or not to try the product.

Answer 1

During the Decision to adopt stage  the customer decides whether or not to try the product.

Explanation:

• Diffusion of Innovation (DOI) Theory,was framed by E.M Roger in the year 1962.

• Diffusion of Innovation (DOI) Theory,is one of the most oldest theories of social science.

• This theory explains that how a new idea,product or behavior is first introduced and then how it diffuses ,and becomes a part of the social system as a whole