Question

Ford Motor Company is introducing consumers to its new car with the help of an advertisement campaign. This introductory campaign most likely aims to affect the ________ stage of buyer-readiness. A. conviction B. liking C. preference D. awareness E. insistence

Answer 1

Answer:

D. awareness

Explanation:

Buyer readiness stages are the combination of stages through which consumer passes by before making final purchase of goods and services. There are six different stages of buyer readiness:

• Awareness.
• Knowledge.
• Initial interest.
• Preference.
• Conviction.
• Purchase.

Awareness is the stage, where the consumer has very little or no information about the product and it´s usage, in this case, Marketer or company has to launch an advertising campaign to spread awareness about the product. Similarly, in the given case Ford motor has launched an advertisement campaign to introduce their product to the consumer or to spread awareness about the product.