Question

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor’s site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?

Answer 1

Answer: Affiliate marketing

Explanation: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own efforts of marketing. Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. The scenario above illustrates affiliate marketing, because If customers click on a logo, visit the vendor’s site, and make a purchase, then the vendor pays a commission to the partner.