The answer is: Social networks and related tools
Social media and other related tools allow the companies to provide information regarding their products to a wide variety of consumers segmentation with relatively cheaper price. Due to the low barrier of entry, small businesses often find easier success in marketing through these mediums rather than using traditional media.
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Answer:
C) Business marketing
Explanation:
There are two major types of business transactions: business to business (B2B) and business to consumers (B2C).
When a company engages in B2B transactions, they are selling their products or services to another business or individual that will resell them to individual consumers. For example, Nike sells shoes to Foot Locker, and then Foot Locker resells them to final consumers.
Businesses engaged in B2B transactions use specific marketing strategies aimed at their wholesale clients which usually vary from marketing strategies aimed at final consumers, e.g. offer discounts for buying in bulk.
The actions of Mulally in doing the above can be said to be part of his <u>Strategy </u>for <u>Ford</u>.
<h3>Actions by John Mulally.</h3>
- Were done to turn Ford Motors around so that it would be successful again.
- Involved closing down plants and increasing labor productivity.
John Mulally was the CEO of Ford Motors and when he took over, Ford needed a turnaround in their fortunes. He engineered a series of changes to ensure that Ford would be competitive again.
In conclusion, this was his strategy.
Find out more on labor productivity at brainly.com/question/6430277.
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