If I'm not mistaken, it was Carla Mason (not sure tho)
I would think the second one: <span>Who will read my writing?</span>
This would be handle through speeches, talks, assembly's, conventions, and so on. This would be the ways that we would be able to convince the people who are coming to these places to convince them about what ever the topic that we would be speaking about.
<span>The weary traveler sought refuge from the storm underneath a canopy of trees, leafy and green.</span>
which aspects of the topic to discuss