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ratelena [41]
3 years ago
5

Jeep launched the new Jeep Liberty several years ago. The Liberty is intended to compete with other moderately-sized SUVs. The m

arketing department at Jeep wants to determine the Liberty's market share and classification. The market growth rate for moderately-sized SUVs is two percent. Use the following information to determine the Jeep Liberty's relative market share and BCG matrix classification.
Market Share
Jeep Liberty 44%
Toyota RAV-2 28%
Honda CRV 18%
Ford Escape 10%
Business
1 answer:
eduard3 years ago
7 0

Answer:

1.57

cash cow

Explanation:

When using the BCG matrix, the relative market share helps to compare how your product is doing vs the industry's leader. In this case, to measure he relative market share of the Jeep Liberty we divide it by the industry's leader, or in this case, the runner up = 44% / 28% = 1.57

Since the Jeep Liberty's relative market share is 1.57 times larger than the second most popular mid-size SUV, then we could classify it as a cash cow. A cash cow is a product offered in a mature slow growth market that has a high market share and generates large revenues and profits to a company.

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If AR is constant, MR is equal to AR. Both are indicated by the same horizontal straight line(a situation of perfect competition)

<h3>What is the marginal revenue curve for a perfectly competitive firm?</h3>
  • Marginal revenue for a company with perfect competition is the same as average revenue and pricing.
  • This suggests that at values bigger than the average variable cost, the firm's short-run supply curve is its marginal cost curve.
  • The company closes if the price falls below the average variable cost.

Marginal revenue is the change in total revenue when one more unit of a commodity is sold.

MR= change in TR/change in quantity sold

Average revenue refers to revenue per unit of output.

AR=TR/Q

Relationship between AR and MR:

If AR is constant, MR is equal to AR.

Both are indicated by the same horizontal straight line(a situation of perfect competition)

To learn more about marginal revenue, refer to

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dezoksy [38]

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Explanation:

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Exhibit 4.1 The balance sheet and income statement shown below are for Koski Inc. Note that the firm has no amortization charges
yuradex [85]

Answer:

Koski Inc.

Quick Ratio:

Quick Ratio = (Current Assets - Inventory) divided by Current Liabilities

Quick Ratio = $(23,595 - 12,480) / $(17,160 -5,460)

Quick Ratio = 11,115 / 11,700 = 0.95

Explanation:

The quick ratio is a financial metric that shows the short-term liquidity position of a company.  It measures the company's ability to settle its short-term obligations using its most liquid current assets.  The most liquid assets are cash and near cash current assets.

Inventory is always removed in calculating the most liquid current assets.  Inventory will take some time before it can be converted to cash or near cash, given the cash conversion cycle.

The quick ratio is also called the acid-test ratio.  It is also considered as more conservative than the current ratio which measures the coverage of current liabilities by all current assets, including inventory.

In our workings, we eliminated inventory from current assets.  We also eliminated notes payable which would be rolled over the next year.

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