Question

What is the foremost strategic issue that must be addressed by firms when operating in two or more foreign markets? multiple choice deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country deciding on the appropriate level of sustainable profitability deciding on the relative cost competitiveness of the home country deciding on the degree of globalization to maintain expansion capabilities deciding on the resources and capabilities of allies?

Answer 1

Answer:

Deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country.

Explanation:

The foremost strategic issue that must be addressed by firms when operating in two or more foreign markets is deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country so as to spread business risk across a wider market base.

It helps the firm to enhance it's competitiveness, achieve lower costs, gain access to new customers and capitalize on core competencies.