Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience

Question

nadya68 [22]

3 years ago

9

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience

type should Steve try to reach to meet his marketing goal?

Business

1 answer:

jok3333 [9.3K] · Answer 1 · 2022-07-07T00:27:31+03:00

Answer: In-Market audiences

Explanation:

In-market audiences are internet users who through their browsing history and tendencies have spurred Google to term them as users with <em>high commercial intent</em>.

Because of the analysis done by Google, they know what the users are looking for and so one can target specific ads at them. Steve can therefore use Google Display Ads to target those customers who are looking to buy similar products to his through In-market audiences.