Question

Basics Test - English EXIT PREVIOUS Paul is setting up a marketing/sales event at a community center where he is going to discuss UnitedHealthcare Medicare Advantage plans. He has placed a UnitedHealthcare logo pen ($3 value), Clarity consumer workbook, and an Enrollment Guide at each seat. What, if anything, has Paul done wrong

Answer 1

Answer:

What Paul has done wrong is to place these marketing materials on seats.  He should devised a plan to give out these materials at the registration point where participants would be registered and then they would collect the items.  By placing them on the seats, some of the participants could collect more than one, especially the valuable pen that is worth $3 each.

Explanation:

Marketing materials cost the entity some funds to produce.  They should not be wasted.  In addition, the number of participants with some details like names and contact information should be captured for future marketing efforts.  Allowing participants to have free access to the marketing materials that cost so much without driving any potential customer list is not prudent.