Appropriateness is defined as the quality or ability of being special in your own way. This cultural variation speaks to the appropriateness element of communication competence where different cultures have different standards that define competent communication. Every culture have what they stand for or uphold and it separates them from the other.
In Chapter 10, Smith talks about a Puerto Rican named Pete who owned and operated a bodega across the street from the firehouse. Smith characterizes Pete as a typical Puerto Rican: lazy, with no ambition to succeed in the United States.