Question

Tom's using Google Ads to promote his bicycle store. He's created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
a. By setting up an attribution action for website purchases.
b. By setting up a conversion action for in-app purchases.
c. By setting up a conversion action for website purchases.
d. By setting up an attribution action for in-app purchases.

Answer 1

Answer:

Option B is correct.

Explanation:

The mobile app conversion tracking will help Tom to see how many people who see the ads, actually install the app and use it. It will also track how many people use the app to make purchases or perform any other action.

It's a useful way to keep track on the success of the ad campaign.