Answer:
effectiveness
Explanation:
<em>Effectiveness </em>is the essential pillar of business management. Commonly mistaken for efficacy, it isn't quite the same thing. Effectiveness is doing the right thing that helps achieve business goals, while efficacy is how the practice is performed, rationally using available resources. Since the example emphasizes Sanjay's plan that will help the company reach business goals, it is an effectiveness example.
Answer:
C. <u>Post purchase</u><u> </u><u>behavior</u>
Explanation:
Whenever a consumer buys a product, he/she undergoes various stages between the creation of need/want and the ultimate purchase decision.
5 stages have been stated under Consumer buying decision, namely,
- Need recognition : the foremost stage wherein a need or desire arises.
- Information search: Here, the consumer searches for information w.r.t how the need or want can be satisfied.
- Evaluation of alternatives: The stage wherein a consumer weighs pros and cons of all available alternatives which can satisfy the need.
- Purchase: The stage wherein a consumer finally purchases a product.
- Post purchase behavior : Here, the consumer evaluates his purchase and reviews his purchase decision.
In the given case, the customer already bought both the wines. Her opinion regarding superiority of quality and taste between the two, represents her post buying stage of purchase decision and her review of the viability of purchase decision.
The lower-priced caskets are positioned in the higher mark-on quartile in accordance with price progression. Caskets that cost less will be marked up more.
<h3>What is Pricing Method?</h3>
The pricing method are the ways in which the cost of goods and services can be determined after taking into account all the variables influencing the pricing strategy as a whole, including the product or service, the competition, the target market, the product's life cycle, the firm's expansion plans, etc.
A pricing strategy is a plan or technique for choosing the most competitive price for a good or service. It assists you in setting prices while taking customer and market demand into account in order to maximize profits and shareholder value.
With this price strategy, as the consumer's investment rises, so does the value to them as opposed to value progressive pricing. An approach to pricing in which the cost of the casket and the markup are inversely related.
To learn more about pricing strategy, refer to;
brainly.com/question/20927491
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Signature this is to clarify and confirm who the person is thats writing the application
Answer:
Identify the segmenting dimension most likely being used by Sanders Beverages.
Behavioral
Explanation:
Marketing involves the promotion of a company's product to potential customers. Customers as a whole have different characteristics and preferences, thus the need for market segmentation. Market segmentation is the division of target customers in groups of similar characteristics. These groups are known as segments where individuals that share similar traits in term of preferences, age and location are placed into one group. There are four major types of dimensions depending on segment characteristics; demographic, psychographic, behavioral and geographic segmentation.
1. Demographic segmentation
It involves the placing of people into groups based on their demographics like; age, gender and income. Demographics help understand consumer behavior better. An example is that, a company might realize that most young people who are college goers tend to drink more beer as compared to older people. This can be important to a beer manufacturing company to target specific audience.
2. Psychographic segmentation
This is the grouping of customers based on their personality traits, values, beliefs and interests.
3. Behavioral segmentation
This is the process of grouping customers based on their consumer behavior. In our case, the consumer behavior being targeted is non-juice drinkers to determine if they will accept the new line of healthy fruit juices.
4. Geographic segmentation
This is the process of grouping customers based on their location to determine specific areas where many consumers might be located.
