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uysha [10]
3 years ago
9

Why do Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands?

Business
1 answer:
malfutka [58]3 years ago
4 0

Answer:

Explanation:

The main reason for this is to try and position their brand or product in the best way possible within the market. Perceptual maps allow marketers to see how individuals are perceiving the competitive brands as well as their own brands, the markets use this information to determine which position will best benefit their brand in the market and hopefully beat the competition.

You might be interested in
an efficiency wage is a: system of tying wage rates to overall factory efficiency rather than personal productivity. higher wage
krok68 [10]

An efficiency wage is a higher wage paid to reward workers who show greater productivity. Option D is correct.

<h3>What is the Efficiency wage?</h3>

Wages provided to employees over the minimum wage in order to retain a trained and efficient staff are referred to as efficiency wages. Adam Smith defined a type of pay disparity in the 18th century, in which workers in some businesses are paid more than others based on the level of trustworthiness necessary.

Employers establish efficiency salaries above the equilibrium wage rate as an incentive for better employee performance. An efficiency wage is a higher wage provided to employees who are more productive.

Therefore, option D is correct.

Learn more about the efficiency wage, refer to:

brainly.com/question/27960552

#SPJ1

8 0
1 year ago
An investment offers $6,400 per year for 15 years, with the first payment occurring one year from now. If the required return is
yawa3891 [41]

Answer:

PV= $62,158.4

Explanation:

Giving the following information:

Annual payment= $6,400

Number of periods= 15 years

Interest rate= 6% = 0.06

<u>First, we need to calculate the future value using the following formula:</u>

FV= {A*[(1+i)^n-1]}/i

A= annual payment

FV= {6,400*[(1.06^15) - 1]} / 0.06

FV= $148,966.21

<u>Now, the present value:</u>

PV= FV/(1+i)^n

PV= 148,966.21 / (1.06^15)

PV= $62,158.4

4 0
3 years ago
A monopolistically competitive firm is producing at an output level in the short run where average total cost is $4.75, price is
Harrizon [31]

Answer:

loss at the short run

Explanation:

marginal cost is higher than the marginal revenue

3 0
3 years ago
Nature's way, a health food store, has just opened in a popular neighborhood shopping center next to silver's gym, a physical fi
Afina-wow [57]
The nature's way is relying on a location principle called retail compatibility. It is where they place their location in a more suitable environment that will fit the category of their business. It could be seen above as because their business is about promoting healthy foods, they are placed near the gym where people in the gym would be attracted to their business.
6 0
3 years ago
Becky only eats out at Macaroni Grill and eats out three times per month. She receives a raise from $33,200 to $33,500 and decid
iragen [17]

Answer:

55.58

Explanation:

Data provided in the question;

Initial demand per month, Q₁ = 3

Final demand per month, Q₂ = 5

Initial price, P₁ = $33,200

Final price, P₂ = $33,500

Now,

elasticity of demand using midpoint method is calculated as :

= \frac{\textup{percent change in demand}}{\textup{percent change in supply}}

or

= \frac{\frac{Q_2-Q_1}{\frac{Q_1+Q_2}{2}}}{\frac{P_2-P_1}{\frac{P_1+P_2}{2}}}

on substituting the respective values, we get

= \frac{\frac{5-3}{\frac{5+3}{2}}}{\frac{33,500-33,200}{\frac{33,200+33,500}{2}}}

or

= \frac{\frac{2}{4}}{\frac{300}{\frac{66,700}{2}}}

or

= \frac{0.5}{\frac{300}{33,350}}

= 55.58

3 0
3 years ago
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