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3 years ago

Why do Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands?

Business

1 answer:

malfutka [58]3 years ago

4 0

Answer:

Explanation:

The main reason for this is to try and position their brand or product in the best way possible within the market. Perceptual maps allow marketers to see how individuals are perceiving the competitive brands as well as their own brands, the markets use this information to determine which position will best benefit their brand in the market and hopefully beat the competition.

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The costs of direct materials are classified as: Conversion cost Manufacturing cost Prime cost A) Yes Yes Yes B) No No No C) Yes

WARRIOR [948]

Answer:

D) No Yes Yes

Explanation:

As we know that

The conversion cost includes the direct labor cost and the manufacturing overhead cost

And, the manufacturing cost records the

= Cost of direct material cost + Direct labor cost + Manufacturing Overhead cost

And, the prime cost includes the direct material cost and the direct labor cost that is directly related to the production process of the product.

4 0

3 years ago

Read 2 more answers

Coca-Cola, Inc. and PepsiCo, Inc. have only one distributor each in the Phoenix area. The Phoenix market is an intensely competi

yaroslaw [1]

Answer:

B. The denial is justifiable given the level of interbrand competition.

Explanation:

Anti trust law only applicable if you can proof that two or more producers in the same industry work together in order to assert their control over the market. They can do this through price fixing, controlling the amount of supply, etc.

This condition<em> can't be found</em> in the scenario above.

The denial that done by PepsiCo is justifiable because in a really competitive market, a company need to impose a strict requirement on which entities they should form a dealership relation with. If PepsiCo choose the wrong dealers, Its competitors could easily taken over the market and resulted in a huge amount of loss for the company.

7 0

3 years ago

The debt has an interest rate of 8.50% (short term) and 10.50% (long term). The expected rate of return on the company's shares

viva [34]

Answer:

Re = 16.02%

Explanation:

current stock price 36 x 7,660,000 = 275,760,000

cost of equity = 17.5%

current short term debt = 141,600,000

cost of short term debt = 8.5%

current long term debt = 210,600,000

cost of long term debt = 10.5%

total financing = 627,960,000

equity = 275,760,000 / 627,960,000 = 0.4391
short term debt = 141,600,000 / 627,960,000 = 0.2255
long term debt = 210,600,000 / 627,960,000 = 0.3354

WACC = (0.4391 x 0.175) + (0.2255 x 0.085 x 0.75) + (0.3354 x 0.105 x 0.75) = 0.0768 + 0.0144 + 0.0264 = 0.1176 or 11.76%

under the new structure:

total financing = 627,960,000

equity = 325,760,000 / 627,960,000 = 0.5188
short term debt = 141,600,000 / 627,960,000 = 0.2255
long term debt = 160,600,000 / 627,960,000 = 0.2557

assuming WACC remains unchanged:

0.1176 = (0.5188 x Re) + (0.2255 x 0.085 x 0.75) + (0.2557 x 0.105 x 0.75) = (0.5188 x Re) + 0.0144 + 0.0201 = (0.5188 x Re) + 0.0345

0.5188 x Re = 0.1176 - 0.0345 = 0.0831

Re = 0.0831 / 0.5188 = 0.1602 or 16.02%

4 0

3 years ago

Your local coffee shop has announced new hours of operation. Previously: 7 am – 4 pm Monday thru Friday and 7am to Noon Saturday

Jet001 [13]

Your answer might be C , the pay has to be increased cause the hours increased,cant be b because the weekly payrool cant be same,ya feel?

5 0

3 years ago

On the basis of this information, which of the following statements is CORRECT? a. Prestopino's cash on the balance sheet at the

mylen [45]

Answer:

b. Prestopino had negative net income in the current year

Explanation:

Retained earnings at the end of previous year were $700,000, but retained earnings at the end of current year had declined to $320,000.

• The company does not pay dividends.

• The company's depreciation expense is its only non-cash expense; it has no amortization charges.

• The company has no non-cash revenues.

• The company's net cash flow (NCF) for current year was $150,000.

On the basis of this information, which of the following statements is CORRECT? Prestopino had negative net income in the current year

Prestopino DECPRECIATION expense in the current year was less than $150,000 and Prestopino had postive net income in the currnet year however, this income was less than it was in the previous year income.

Prestopino NCF in the current year must be higher than its NCF in the previous year and it cash on the balance at the end of the year must be lower than the cash it had on the balance sheet at the end of previous year

8 0

3 years ago