All categories

3 years ago

Why do Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands?

Business

1 answer:

malfutka [58]3 years ago

4 0

Answer:

Explanation:

The main reason for this is to try and position their brand or product in the best way possible within the market. Perceptual maps allow marketers to see how individuals are perceiving the competitive brands as well as their own brands, the markets use this information to determine which position will best benefit their brand in the market and hopefully beat the competition.

You might be interested in

According to the insurance research council, 14% of u.s. drivers are uninsured. a random sample of seven drivers was selected. w

navik [9.2K]

I think the answer is 0.0620

8 0

3 years ago

Assume oil prices rise in the United States, generating concerns that inflation may increase. If the Fed wishes to ensure that i

miskamm [114]

If the Fed wishes to ensure that inflation does not get out of hand, the Fed could lower the target money supply growth rate.

Inflation is when the general price levels in an economy increases persistently overtime. The policy tools that the Fed can use to control general price levels in the economy is known as monetary policy.

There are two types of monetary policy :

Expansionary monetary policy : these are steps taken by the Fed to increase the supply of money in the economy. These steps include reducing the target Funds rate, decreasing the reserve requirements and carrying out open market purchase.
Contractionary monetary policy : these are steps taken to reduce the money supply in the economy. These steps include reducing the target money supply growth rate and carrying out an open market sales.

To learn more about monetary policy, please check: brainly.com/question/15566475?referrer=searchResults

7 0

2 years ago

Same company as in RA 5.3: Stock price of $42, earnings of $2.12 per share during the last twelve months, forecasted earnings of

luda_lava [24]

Answer:

P/E ratio = $14.78

Explanation:

Market value per share = $42

earning per share = $ 2.84

As we know that:

Price earning ratio = market value per share / earning per share

= $42 / 2.84

= $14.78

Price earning ratio is an indicator to investor whether to invest in this company long term or not.

6 0

3 years ago

The study of economics is primarily concerned with:

IgorC [24]

Choices/ The way goods and services are produced and provided to consumers, and to used by them.

5 0

2 years ago

The following bond investment transactions were completed during a recent year by Starks Company: Year 1 Jan. 31 Purchased 75, $

Nadusha1986 [10]

Answer and Explanation:

The Journal entries is shown below:-

Jan 31

Investment in Govt Bonds Dr, $75,000

Interest Receivable Dr, $375

To Cash 75,375

(Being cash is recorded)

July 31

Cash Dr $2,250

To Interest Receivable $375

To Interest Income 1,875

($75000 × 6% × 5 ÷ 12)

(Being interest on bond is recorded)

Aug 30

Cash Dr, $34,650

Loss on Sale of Bonds Dr, $700

($35,000 - 980 × $35)

To Investment in Govt Bonds $35,000

To Interest Income $350

(Being loss on sale is recorded)

Dec 31

Interest Receivable Dr, $1,200

To Interest Income $1,200

(40 × $1,000 × 6% × 6 ÷ 12)

(Being interest on bonds is recorded)

3 0

3 years ago