Question

he Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to a

Answer 1

Answer:

licensing

Explanation:

Licensing -

It refers to the agreement or the permission given by one company to another company , in order to manufacture a specific goods or services , is referred to as licensing .

The permission can be of various forms like copyrights , trademarks , patents , design , formulas etc.

Hence , from the given scenario of the question ,

The correct answer is licensing .

Answer 2

Answer:

The correct answer is letter "A": licensing.

Explanation:

Licensing refers to providing an individual or organization the rights for the use of trademarks or patents under certain parameters. The individual or company requesting the proprietary rights becomes the licensee and the firm granting them is called the licensor.  

The license sets the region where the license will be valid, the duration the license will be valid for if the license will give exclusive use of the trademarks, and the fees or royalties the licensor will charge for the use of its brand name and products.