All categories

3 years ago

What is the difference between a marketing strategy and a marketing plan?

1 answer:

8 0

Answer:There is no difference between a marketing strategy and a marketing plan. ... A marketing strategy tells where a business wants to go and the marketing plan tells how to get there. D. A marketing strategy is rather flexible, but a marketing plan should not be revised once it has been created

Explanation:

You might be interested in

What are two assumptions pertinent to the resource-based view of competitive advantage? Group of answer choices firms are homoge

qwelly [4]

Answer:

The two assumptions are as resources must also be heterogeneous and immobile.

Explanation:

The two critical assumptions of Resource Based View are that resources must also be heterogeneous and immobile.

Heterogeneous. The first assumption is that skills, capabilities and other resources that organizations possess differ from one company to another.

Immobile. The second assumption of RBV is that resources are not mobile and do not move from company to company, at least in short-run.

6 0

3 years ago

The following information is available for Windsor, Inc. for the year ended December 31, 2017. Beginning cash balance $ 45,720 A

Diano4ka-milaya [45]

Answer:

Cash generated for the year: 348,793‬

ending cash: 394,513

Explanation:

Operating Activities:

Net Income 288,646

depreciation 164,592

adjusted 453,238

change in Working capital:

AP decrease 3,759

Tax Payable 4,775

AR increase (8,331)

Inventory increase (11,176)

total change (10,973)

cash generated from operating activities 442.265

Investing Activities

proceed from land 35,560

purchase of building (293,624)

cash used from investing activities 258,064‬

Financing Activities

issuance of shares 203,200

TS purchase (26,416)

dividends paid (12,192)

cash generated from financing activities 164,592

Cash generated for the year: 348,793‬

beginning cash 45,720

ending cash 394,513

3 0

3 years ago

Alpha Industries stock sold for $39 a share at the beginning of the year. During the year, the company paid a dividend of $3 a s

nadezda [96]

Answer: c. capital loss.

Explanation:

A capital loss refers to a scenario where the price of a security falls below the price at which it was purchased. This is what happened to the Alpha Industries stock above as the price dropped from $39 to $37 which led to a capital loss of $2.

The dividends paid seem to outweigh the capital loss but we cannot be certain of this unless we know the tax rate being applied to the dividends and because these are usually high, the after tax dividends might have been lower the capital loss of $2.

8 0

3 years ago

Assume that the farmer and the rancher can switch between producing pork and producing tomatoes at a constant rate. Assume that

dusya [7]

Answer:

C) 6 pounds of pork and 8 pounds of tomatoes

Explanation:

Explanation:

Labor hours to make 1 lb. of: lbs. produced in 24 hours

Pork Tomatoes Pork Tomatoes

Farmer 6 3 4 8

Rancher 4 4 6 6

If both decide to specialize in producing only one good, the farmer will produce 8 pounds of tomatoes per day and the rancher will produce 6 pounds of pork per day.

This way when the rancher trades 4 pounds of pork in exchange for 6 pounds of tomatoes, he is gaining 2 pounds of pork which is equivalent to 8 labor hours.

When the rancher trades 6 pounds of tomatoes in exchange for 4 pounds of pork, he is gaining 2 pounds of tomatoes which is equivalent to 6 labor hours.

3 0

3 years ago

Lakeland, Inc. has 25,000 shares of 6%, $100 par value, noncumulative preferred stock and 50,000 shares of $1 par value common s

Maru [420]

Answer:

The common stockholders will receive a dividend of $100000 in 2015

Explanation:

The preferred stock is non cumulative which means that in case it does not pay dividends in a certain year, the dividends will no be accumulated and the company will not be obliged to pay these dividends in later year.

The per share preferred stock dividend for the company is = 100 * 0.06 = $6

The total dividends on preferred stock per year = 6 * 25000 = $150000

The common stockholders are paid dividends after the preferred stockholders are paid.

Thus, for 2015 the common stockholders will receive a dividend of,

Common stock dividend = 250000 - 150000 = $100000

8 0

3 years ago