Question

Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?
Select one:
a. benefit segmentation.
b. psychographic segmentation.
c. loyalty segmentation.
d. demographic segmentation.
e. geodemographic segmentation.

Answer 1

Answer:

e. geodemographic segmentation.

Explanation:

According to my research on different segmentation methods, I can say that based on the information provided within the question for this scenario the best segmentation method would be Geodemographic segmentation. This refers to a set of methods used for classifying certain locations, using the principle that the individuals living close to one another share various different characteristics, such as lifestyle choices , food choices, and socio-economic standing.

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