Answer:
a. Break-even point = Fixed Cost divided by Contribution per unit
= $1,500,000/$19.95
= 75,188 subscribers
b. New break-even point = $1,500,000/$24.95
= 60,120 subscribers
c. Subscriber base = 73,000
less dropped subscribers 10,000
adjusted subscribers = 63,000
The company will still be profitable because it will break-even with 60,120 subscribers. The excess 2,880 (63,000 - 60,120) subscribers after the break-even point of 60,120 will cause the company to make some profit.
Explanation:
a) Data and Calculations:
Fixed cost = $1,500,000 per month
Variable cost $20 per month per subscriber
Charges to customers per month $39.95
Contribution = $39.95 - $20 = $19.95
New variable cost = $25
New monthly charge = $49.95
Contribution per unit = $49.95 - $25 = $24.95
