Question

Mystic Co., a Texas-based fashion apparel company with subsidiaries in more than 25 countries across the world, is one of the most recognized brands in the global and domestic markets. In a recent interview with The New York Times, the CEO and spearhead of Mystic Co., Burt Swager said, "The secret of the company's success is its ability to strike the right balance between centralization and decentralization." Mystic Co. is a firm that successfully pursues a(n) ________ business strategy.

Answer 1

Answer:

transnational

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question it seems as though Mystic Co. is a firm that successfully pursues a transnational business strategy. This is a strategy in which a business sells it's products across various nations, each of which is has a personalized approach when it comes to selling and marketing the product in that nation. Which seems to be the case with Mystic Co. since they are a very successful business that sells it's products in more than 25 different countries and since it is a fashion store it has to adapt to each countries unique styles.

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