In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
<h3>
What is a co-branding strategy?</h3>
- Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
- Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
- When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
- Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
<h3>
What is a transactional marketing strategy?</h3>
- A business technique known as "point of sale" transactions is called transactional marketing.
- Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
Know more about brands here:
brainly.com/question/24456504
#SPJ4
Answer:
market trends change constantly, funding fall through, business partners flake, and ideas may go wrong
Answer:
intermediate and long-range capital improvement plans for general capital assets
Explanation:
Capital budgeting in domain of finance
can be regarded as ways whereby the Value of potential investment project is been analysed and determined.The net present value can be known by finding the difference that exist between the cash flow present value and the present value of cash inflow. It should be noted that Effective capital budgeting for general capital assets of a government requires intermediate and long-range capital improvement plans for general capital assets
Answer:
e. The NPV method assumes that cash flows will be reinvested at the cost of capital, while the IRR method assumes reinvestment at the IRR. Explanation:
Under the NPV method that is the Net Present Value method, discount rate used is cost of capital of a company, that is Weighted Average Cost of Capital. This is to ensure that the company is able to meet its current financing cost.
Under the IRR method the rate is calculated at which the return of investment and cost of such project or investment is equal, if it is more than cost of capital the project is acceptable.
Therefore, statement e stating that the NPV method uses the cost of capital and IRR uses the IRR rate is correct.
