Northland Juices, a division of New York-based Apple & Eve, competes with Ocean Spray in the cranberry juice category. To be successful, Northland must create selective demand in order to be selected over competitors.
Explanation:
Selective advertisement for competition requires ads to convince customers of the value of your particular brand advertisement. It varies from primary demand publicity and involves messages supporting the advantages of a special category of goods.
This is achieved using product messages which differentiate the products or services of the firm from everyone else based on their unique advantages or features. In general, specific demand advertisements can be detected by staring at the message's material. If it relies on a particular brand and its benefits, targeted demand is the target.
Pros: Helps hotel to achieve 100% occupancy, Maximize expected venue, Long term revenue and profit increase, low risk method to increase profitability and Compensation are cheaper than leaving a room empty
Cons: loss of hotel reputation, alternative arrangement for guests might be more expensive, may revive negative review online ,
The purposeful and deliberate act of overbooking runs counter to any acceptable standard of ethical business practice. In addition to the practice being ripe with serious legal, contractual and consumer protection violations, overbooking forces hospitality personnel into making conscious immoral and unethical choices.
Answer:The analysis must be incorrect because the total score should sum up to 1
Explanation: Analytical Hierarchy process is a mathematical model used in determining the viability of a process from sets of process using set criterion ,these criteria are selected such that it determine the like hood of success of the project,the number written above represent the weight of each of the process ,the overall weight of the criterion is always when summed up.
The weight represents the likelihood of the events happening or being successful.
Answer:
The amount of the impairment loss for this asset is <u>$110,000</u>
Explanation:
A assets is impaired when the fair market value of that assets lowers than the book value of the asset.
To calculate the impairment of an assets following formula is used
Impairent = Book value of Asset - fair market value of the asset
Placing values in the formula
Impairent = $700,000 - $590,000
Impairent = <u>$110,000</u>
