Question

There are significant differences between marketing internationally and marketing domestically. quizlet

Answer 1

Domestic marketing refers to carrying out marketing activities within the national boundaries. International marketing refers to carrying out marketing activities outside the national boundaries also. It refers to doing marketing in local market and it's scope is limited.

How important is international marketing?

The role of international marketing ensures that the marketing mix for a company's product or service matches (changing) international customer needs as well as seeking opportunities to use a company's competitive advantages to market other products in new and existing markets.

Domestic marketing is the supply and demand of goods and services within a single country. In domestic trading, a firm faces only one set of competitive, economic, and market issues and essentially must deal with only one set of customers, although the company may have several segments in a market.

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