Question

According to Sheryl Connelly, Ford's global consumer trends manager, millennial buyers want lifestyle accessories on their vehicles. In the context of consumer buying decisions, lifestyle refers to _____. a. an individual's pattern of living expressed through activities, interests, and opinions b. one's perception or view of oneself c. an internal energizing force that directs a person's activities toward satisfying needs or achieving goals d. a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations e. an individual's enduring evaluation of feelings about and behavioral tendencies toward an object or idea

Answer 1

Lifestyle can be defined through various perspectives, depending on the type of approach used to answer the question. The term itself was first conceptualized by the psychologist Alfred Adler, which defines it as “a person’s basic character as established as early in childhood”.

Marketing, however, prefers to define lifestyle as (A) an individual's pattern of living expressed through activities, interests, and opinions.